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Education

Dec 2021

May 2017

May 2014

University of North Carolina at Charlotte | MS Information Technology

Focus on Human-Centered Interaction with a

3.75 GPA.

Mumbai University | Master’s in Business Administration

Focus on Operations with a   

3.50 GPA.

Mumbai University | Bachelor of Information Technology

 3.80 GPA.

Skills & Expertise

Design Tools

Balsamiq, Adobe XD, Microsoft Azure, Sketch, Quip, Google Drive, HTML/CSS, Gmail, Google Docs, Microsoft Office, Dropbox, Google Forms, PowerPoint, Slack, User Zoom.

Research Skills

Qualitative Yser Research, Quantitative User Research, User Research, User Interviews, customer journey maps, Usability Testing, Contextual Inquiry, Card Sorting, Surveys, A\B testing, Competitive and Comparative Analysis, Analytical Skills, User Empathy, Mental Model, Focus Group, User Journey, Think-aloud testing, Diaries Sudy, Customer Journey Mapping

Design Skills

UI/UX design, Design Thinking, Design process, Problem-solving, Storyteller, Storyboarding, data analysis, wireframing, prototyping, design critique, persona creation, customer journey maps, storyboarding, UX methods, Interaction design, UI Design, Video Prototyping, interactive prototyping, Information Architecture, Responsive Design, Agile/Scrum Experience, UX Methods, 

RELEVANT COURSEWORK

Rapid Prototyping, Human-Centered Design, Personalization and Recommender Systems, Visual Analytics, Interaction Design Studio, Software System Design and Implementation, Applied Database, Principles of Information Security and Privacy.

Work Experience

July 2023- Present

Aug 2014- Dec 2018

Feb 2020 - Present

Jan 2021 - Dec 2021

Product Designer at Synechron
Product Design II

  • I worked closely with clients, product owners, and developers to create UX strategies aligning with business goals and priorities. 

  • We conducted in-depth user research to acquire user data, including surveys and interviews.

  • I am creating a Site Map to understand the flow of the website.

  • Helping in reorganizing the existing content based on their priorities.

  • I am creating flow diagrams, storyboards, sketches, wireframes, and high-fidelity prototypes to communicate the user experience.

  • I use design systems, brand guidelines, and pattern libraries to make design decisions.

  • Making design decisions based on user research.

  • Creating high-fidelity wireframes using Figma

  • Created journey maps, user flows, wireframes, and High Fidelity to articulate user behavior and system requirements.

  • Designed user interface elements, like menus, Navigation bar, Footer, and search fields.

  • Presented research findings and design solutions for feedback.

  • Created, analyzed, and validated information architecture.

  • Lead the design process by independently working on the design strategies.

  • Ran multiple iterations based on client feedback and designed high-fidelity prototypes

UX Designer at Evolute Group, Mumbai
User Researcher/UX Designer

Project 1 (Royal Garden Resort): Responsibilities:

  • Lead design thinking sessions to evaluate user needs and client expectations and formulate user stories.

  • Conducting user research using Qualitative and Quantitative research methodologies (Surveys, Interviews, focus groups, feedback, card sorting, A/B testing, and competitive analysis).

  • Develop quick wireframes to communicate design foundations by leveraging the UX process and agile methodologies.

  • Working on visual design development throughout the entire web product lifecycle, from initial research through final design deliverables.

  • Conceptualized and developed sketches, wireframes, mockups, and prototypes for clients using Adobe XD.

  • Develop Adobe XD components, prototyping, and wireframing for websites and mobile applications.

  • Design PowerPoint templates, slides, and proposal templates for presentations.

  • Worked closely with the design team and developers to build prototypes and provide support for usability tests.

  • Designed UI Screen layouts and created prototypes using Adobe XD.

  • Planned and execute test cases for the websites to analyze UI visual design functionality and fundamentals, including layout, color, and typography that meets the client’s needs.

  • Conducting usability testing with customers.

  • Work closely with development teams to understand UI business requirements, attend sprint meetings, and be part of the SDLC cycle.

  • Worked along with the research team to create Customer Journey Mapping.

  • Designing questionnaires for satisfaction surveys to understand customers' experience and satisfaction rate.

  • Conducting satisfaction surveys with the customer.

  • Environment: Adobe XD, Wireframes, Prototypes, Logo design, PowerPoint, Agile, Jira.

Project 2(The wedding ties): Responsibilities:

  •  Worked closely with clients and stakeholders to create UX strategies aligning with business goals and priorities.

  • Conducted in-depth user research, including competitive analysis, usability tests, and interviews to acquire user data.

  • Designed conceptual wireframes and high-fidelity prototypes backed by insights from qualitative research data while maintaining a style guide.

  • Creating multimedia design, including text, images, and video to showcase clients' past work to new clients.

  • Presented research findings and provided design recommendations for improvement to clients and developers based on qualitative evidence.

  • Planned and Conducted user research, including usability tests, surveys, interviews, focus groups, feedback, and competitive analysis.

  • Created personas, journey maps, user flows, wireframes, and concepts to articulate user behavior and system requirements.

  • Designed UI Screen layouts and created prototypes using Figma.

  • Held whiteboarding activities to brainstorm design solutions with the team using FigJam.

  • Produced user flows, detailed, full-fidelity wireframes backed by insights, and clickable prototypes.

  • Presented research findings and design solutions for feedback.

  • Created, analyzed, and validated information architecture.

  • Drove the design process by independently defining requirements and prioritizing tasks.

  • Ran multiple iterations based on user testing and designed high-fidelity prototypes.

  • Environment: Figma, Wireframes, Prototypes, FigJam, PowerPoint, Agile, Jira

Democracy Lab, Charlotte, North Carolina: (Volunteer)   
User Researcher/UX Designer

  • Worked closely with the product team to identify research questions.

  • Scheduled meetings and instructional meetings, if needed depending on the work progress.

  • Created sketches using Balsamiq and low-fi and high-fi prototypes using Sketch.

  • Planned and conducted in-depth interviews, Focus groups, and usability tests.

  • Worked with the UX researcher to identify users’ needs and understand how users consume, helped define and refine user personas and navigated content.

  • Defining personas that represent the target users of the application.

  • Creating a storyboard and User Flow that represents how and when users can interact with the application.

  • Working with the Research Team to help analyze and observe user needs and pain points

  • Managed the timeline of priority of projects.

  • Created effective sketches, prototypes, and high-fidelity wireframe mockups representing design solutions using Sketch.

  • Designed graphic user interfaces elements, like menus, Navigation bar, Footer, and search fields.

  • I am designing graphic elements using adobe illustrator and developing vector-based graphic elements.

  • Work with the PM, QA, and Content team to help design and control the development process.

University of North Carolina Charlotte:           
User Researcher/UX Designer

Framer on the Run:
  • Working on a farmer's seller and setting up the project's goal.
  • Creating a storyboard showing the user can interact with the website.

  • Create prototypes using Procreate, low-fi, and high-fi prototypes using Adobe XD.

  • Plan and conduct interviews, user surveys, card sorting, and usability tests.

  • Work as a User researcher to identify users’ needs and understand how users consume, Help define and refine user personas, and navigate content.

  • Working as a Researcher to help analyze and observe user needs and pain points

  • Managed the timeline of priority of projects

  • Create a well-organized, value-driven framework for implementing sturdy UX design.

  • Creating multimedia design, including text, images, and video, to communicate our project idea to the audience.

  • Collaborate with the rest of the design team to evolve and refine our design system, ensuring visual cohesion and engineering efficiency across all user touchpoints.

  • Present and communicate insights to help shape long-term product strategy.

  • Took Concepts and produced mock-ups and prototypes to strengthen designs, enhance user experience and improve site interactions. 

  • Using Adobe XD, functional, innovative, and easy-to-use web application interfaces will enable students to become more productive and efficient and enhance the adaptability of applications.

  • Create effective sketches, prototypes, and high-fidelity mockups that represent design solutions using design tools like Adobe and Adobe XD.

 

Frozen Application for Smart Refrigerator:

  • Conducting needs finding in which we define the characteristics of the intended user, define persona, and conduct a focus group.

  • Designing the goal of the project and analyzing the collected data.

  • Creating a storyboard and user journey that showcase the situations in which the user would intend to use the frozen application and how they interact with an application.

  • Conducting Focus groups to understand customer needs.

  • Design a low-fidelity prototype using the Balsamiq design tool.

  • Performing interviews and Wizard of Oz with application users to collect feedback.

  • Design High fidelity Microsoft Azure prototype using.

  • Conducting usability testing along with interviews to understand the efficiency of design.

  • Design interview questions.

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